Website Strategy & Design
The Client
Todd Haugh is a law and ethics professor at Indiana University, as well as a researcher, speaker, and advisor. He was seeking to create a platform to connect those in academics, business leaders, and students surrounding the complex topics of ethics, compliance, and behavioral science.
“I saw an immediate uptick in contacts from other academics, students, and business leaders from all over the world. Many of those have become collaborators and clients. Having a well-designed website that does what I need is a huge asset in getting my ideas out to the world.”
Brand Photography
Being a niche subject within the legal field, a brand photographer was brought on board to uniquely represent the content and to showcase Todd’s list of resources.
Project Overview
The website was developed as a hub for recommended reads on ethics and compliance, education around Todd’s ethics concepts, a collaborative community, and promotion of Todd’s consulting and speaking. Todd not only uses this site as a platform for others to find his top recommended reads, but to unite those within the BELL Lab. Custom visuals were created to represent complex topics such as “nudging.”