Brand Identity Design | Website Design | Marketing Solutions
The Client
A machine learning and data science business run by two very smart and humorous gentlemen. After successfully running their business for years, they decided it was time to move away from their homemade logo mark and make the investment in brand development and a website.
Project Overview
We conducted a brand strategy workshop, developed messaging and a brand identity, created a custom website, and crafted marketing materials to support their client interactions. Inspired by the bold and comical personality of the Mirabolic team, a humorous yet professional personality was crafted for the brand. Careful attention was also paid to how we communicate this complex topic to an audience that will most likely only understand the tip of the iceberg, yet be in need of their one-of-a-kind services.
Logo Creative Direction
Finding inspiration in mathematics, geometry, and data, we developed an abstract yet engaging identity that feels modern and forward-thinking. Several different logo setups were created to ensure legibility in all placements and allow for them to be more dynamic within the brand.
Website Content Strategy
Knowing that their solutions are unique to each client they work with—and the client is often unaware of the exact challenges they face—we included an FAQ as well as case studies to explain the Mirabolic process, breadth of work, and the variety of clients they collaborate with.
“Bev was excellent to work with; we felt she listened to us carefully, understood us, and gave us a great website. We loved working with you, Bev! ”
— Bill and Karl, Founders and Data Scientists behind Mirabolic